"Westward-ho" was the familiar cry of London watermen heading west on the Thames River. The watermen were the cabbies of the times, and "Westward-ho" was a call for customers to get on board.
A traveller's sketch of a double-oared wherry in 1614 ![]()
Note, in the background, Gothic St Paul's on the right and the
skewered heads of traitors above the Great Stone Gate on the left.
from a 17th century Scottish manuscript.